I tell my clients, having a website today, is like having a "Yellow Pages" ad 25 years ago. It's a must if you want to be found by new customers. You simply can not be competitive in today's market without one.
Which brings me to my post title. A MUST of many that businesses need to include in your toolbox of marketing tools. Video.
Below is a great info-graphic about using video in your social marketing efforts.
As Inc. states,