Even before I hung out my shingle for D3 Media Consulting, I have been a cheerleader for small businesses. I have always worked for locally owned small businesses, with only two exceptions, both of which made me very unhappy.
Now, I can proudly say I am a Local First Member! I am very excited about this as you might imagine. There is something about being in business for yourself and helping other small business owners that is it's own reward. A sense of belonging to an exclusive club, yet it's not so exclusive, that's the beauty of it.
I am always puzzled by the looks I get many times when discussing accountants an lawyers with my clients. I usually see it when I ask "what did your accountant/lawyer say about this issue?" That's when I get the "the look". and the response is usually something like "they don't know anything about this issue" or "I only use them for taxes, they don't know about my kind of business"
This in a fundamental breakdown in communication between accountant/lawyer and client. Don't be afraid to call your attorney or accountant to bounce an idea off of them. They are more useful than what you may think!
Your accountant cares about your business nearly as much as you do, don't overlook this hugely valuable asset you already have in your back pocket. Your success is their success!
D3 Media has launched a new website for a local small business based in Comstock Park. 2 The Rescue has been in business for 8 years, but due to recent changes in their business needed a new website. Thanks to a recommendation from another small business in Comstock Park Michigan, Data Legal, we got the job.
2 The Rescue is a property damage restoration company providing water, smoke and mold remediation services to property owners throughout the West Michigan region.
I loved working with Owner, Tom Connette on this project. He's a down to earth guy who loves helping West Michigan families and businesses. "Property Damage Restoration is More than a Technical Problem, we understand that water, smoke, mold and property damage presents a stressful disruption to your life and peace of mind. Our role goes far beyond just repairing property, it's repairing lives."
It's hard to believe in this age of digital this and that and everything else, the business card is still the number one advertising tool used to promote businesses and services. I have known this for quite some time and yet even I am guilty of making my business card just as run-of-the-mill as 99% of all the cards out there.
When I came across the video below, it was like a slap in the face. Here I am, promoting myself as a consultant to small businesses with a plane-Jane business card.
As small business owners, we must always remain vigilant when it comes to marketing our businesses.
I tell my clients, having a website today, is like having a "Yellow Pages" ad 25 years ago. It's a must if you want to be found by new customers. You simply can not be competitive in today's market without one.
Which brings me to my post title. A MUST of many that businesses need to include in your toolbox of marketing tools. Video.
Below is a great info-graphic about using video in your social marketing efforts.
As Inc. states,
Free Shipping Can lure Customers Away From The Big Guys And Improve Your Bottom Line.
Free shipping is a real treat, isn't it? Everyone loves it, I know I do! But what else could you do when people purchase from your shop? Let customers know you mean business--good business--with a marketing piece tucked inside. Jot a quick, personalized thank you note. Whether it's an "Enjoy the cookies" or a "Great choice! These earrings are amazing", your customers will appreciate the time you spent to make it personal, as well as business.
Below is a great article I had to share for those of you shipping your products to customers far and wide.
Just How Important Is Offering Free Shipping?
Retail is undergoing a rapid metamorphosis from online shopping as a nice complement to bricks and mortar shopping to online retailing as the main, or even sole, method of shopping for many consumers. The 2014 Walker Sands Communications “Reinventing Retail” study uncovered some surprising facts about consumer attitudes towards ecommerce.
Many small business owners continue to wage pricing wars to drive online sales when in fact the key to increasing the average order size may in fact be shipping. Retail shipping, it seems, may be the key that unlocks profits for retailers. (learn who offers the lowest shipping rates here)
The chart below, taken from the previously cited Walker Sands study, lists the responses when consumers were asked, “Would you be more likely to purchase online if you were offered….”
Note what customers cite as an incentive to buy online – free shipping. In fact, both free shipping and 1-day shiping ranked high on the list of reasons customers would buy online.
Take-Aways for Small BusinessesSmall business owners engaged in ecommerce should take note of the forecasted trends in shipping services. Consumers have spoken, and the result is a manageable list of changes small business owners can make to be more competitive in the ecommerce sector.
Article source http://fitsmallbusiness.com/offering-free-shipping/
Grand Rapids, Michigan