People are more than willing to sing the praises of your brand or service when they have experienced it AND are happy with said experience In that respect Social media can be great to get your message out, people will "like" just about anything...if people share it. Your not a national brand like Coke, your a small business with a small budget. So how do you get them to experience your business in the first place? 

You don’t have to be a master marketer to master the art of getting people to experience your business. You have more resources than you may think. And while social media can be beneficial to interacting with your customers, you must do a lot more to get your name out there. There is a whole world of promotional opportunities beyond Facebook, Twitter and LinkedIn.

Baby steps is the best way I can put it. When working with a non existent budget, sometimes taking baby steps is all you can do. 

It's Sunday afternoon. I've spent the better part of the weekend setting up this new site and getting it ready for people to view.